# Mood Boards

The Hamilton and Alexandra College ยท Year 12 ยท 2026

A **mood board** is one of the four ideation tools in your [C4-1 design pack](/sd/C04/C4-1%20Checkpoint%20-%20Design%20Pack). If you've never made one, start here.

---

## What is a mood board?

A mood board is a **visual collage** that captures the *look and feel* of your software โ€” *before* you design any real screens.

![StudyStreak mood board โ€” a coherent example](Mood%20Boards/studystreak.png?width=720)

*An example board for "StudyStreak" (a focus & wellbeing tracker). Notice how every colour, font and image points at **one feeling**: calm and focused.*

๐Ÿ”— **View it live:** [open the interactive board in your browser](https://link.excalidraw.com/l/5CLtbQDvBQT/9YfBULXeu1u) โ€” click **Join as a guest** for a read-only view (nothing to install).

๐Ÿ“‚ **Want to take it apart?** [Download the `.excalidraw` starter](Mood%20Boards/studystreak.excalidraw), open it in Excalidraw (Obsidian), and see how it's built โ€” then adapt it for your own project.

It gathers the things that set a creative direction:

- **Colours** โ€” a small palette (3โ€“5 colours)
- **Typography** โ€” 1โ€“2 fonts you'd use
- **Imagery & texture** โ€” photos, icons, UI patterns, screenshots of apps that inspire you
- **Keywords** โ€” a few words for the feeling you want (e.g. *calm, playful, trustworthy*)

It is **not** a layout or a wireframe โ€” it doesn't show where buttons go. It answers a different question: *"What should this app **feel** like?"*

## Why bother?

- It **sets the direction early**, so your later sketches and detailed designs are consistent instead of random.
- It's a fast way to **explore and compare** visual ideas before committing.
- It gives you **reusable assets** โ€” the colours and fonts you choose here carry straight into C5.

---

## Watch and build alongside (10 min)

Don't just watch โ€” **build your own board as you go.** Copy the designer's *thinking*, not his tool. Watch for the **four boards** he creates (you'll make the same four), and notice he starts each by naming the *mood* โ€” exactly like the StudyStreak example below.

{{Video|src=https://www.youtube.com/watch?v=UsPKDV7ozfI}}

*How To Create a Mood Board โ€” Design Process for App UI (NAM Design)*

The video builds the board in Miro; you can use **Excalidraw, Canva, Obsidian, or even a Google Slide** instead โ€” the thinking is the same.

> [!NOTE]
> **In this class, build your board with Excalidraw in Obsidian.** If it isn't installed on your machine, see IT to install the app.

### โธ Pause and build

Pause at each point and do the step for *your own* project before you resume:

| Pause at | Do this for your project |
|---|---|
| **0:58** | Answer the two prep questions: *what* app are you making, and on *what device*? Write them at the top of your canvas. |
| **1:00โ€“4:00** | *Skip โ€” this part is just a tour of Miro's buttons. Open Excalidraw in Obsidian instead.* |
| **5:00** | **Board 1 โ€” Design Style:** collect 6โ€“8 inspiration images and write 3โ€“4 **mood adjectives**. (Gathering more than a couple lets you see the *differences* and choose deliberately.) |
| **5:58** | **Board 2 โ€” Type:** pick **two fonts that pair** ([Google Fonts](https://fonts.google.com) is free). |
| **7:15** | **Colour palette:** build a primary + secondary + accent palette ([coolors.co](https://coolors.co) helps). |
| **8:10** | **Board 3 โ€” Imagery:** add 3โ€“4 images that fit your feeling (try [Unsplash](https://unsplash.com)). |
| **9:05** | **Board 4 โ€” Interface patterns:** find 2โ€“3 *real* UI examples of parts you'll need (e.g. a card, a button). |

**What each board looks like** โ€” the StudyStreak example, board by board (the video groups *type ยท colour ยท icons* together as Board 2):

![Board 1 โ€” Design Style: inspiration photos, mood adjectives, target device](Mood%20Boards/board1.png?width=560)

![Board 2 โ€” UI Style Guide: typography, colour palette, icons](Mood%20Boards/board2.png?width=560)

![Board 3 โ€” Imagery: the photos you'll use inside the app](Mood%20Boards/board3.png?width=560)

![Board 4 โ€” Interface patterns: real components you'll reuse](Mood%20Boards/board4.png?width=560)

### Check Your Understanding

1. The designer builds **four boards** โ€” what are they?
>| ### Answer
>| Design Style ยท UI Style Guide (type + colour + icons) ยท Imagery & Graphics ยท Interface Patterns.

2. Why gather 6โ€“8 styles *before* choosing one?
>| ### Answer
>| So you can see the differences and choose deliberately, instead of locking onto your first idea.

3. He insists on finding **real examples** of interface patterns. Why?
>| ### Answer
>| Real examples are proven โ€” they show patterns that already work, which beats inventing one from scratch.

---

## Worked example โ€” "StudyStreak"

> **The project:** a focus-and-wellbeing tracker that helps VCE students log study sessions and protect their downtime.
> **The audience:** stressed senior students.
> **The one feeling:** *calm, focused, encouraging* โ€” **not** hyped-up or gamified.

Everything on the board ladders up to that one feeling:

| Element | Choice | Why it supports *calm & focused* |
|---|---|---|
| ๐ŸŸฆ Deep teal | `#1F6F78` | Focus and trust; reads as grown-up, not childish |
| ๐ŸŸฉ Soft sage | `#A8C3A0` | Calm and growth โ€” used to show progress |
| โฌœ Warm sand | `#F4EDE4` | A light background = breathing space, low stress |
| ๐ŸŸง Muted coral | `#E8845E` | A *single* warm accent for streak highlights โ€” used sparingly |
| **Type โ€” headings** | Nunito (rounded sans) | Friendly and approachable, not corporate |
| **Type โ€” body** | Inter (clean sans) | Easy to read for tired eyes |
| **Imagery** | tidy desks, morning light, plants, journaling | Quiet, hopeful, real โ€” not stocky or busy |
| **UI patterns** | rounded cards, lots of whitespace, a *growing plant* for streaks | Gentle encouragement instead of aggressive scores |
| **Keywords** | calm ยท focus ยท steady ยท encouraging ยท uncluttered | The feeling in words |

### What we deliberately *avoided* โ€” and why

This is what lifts a mood board from "nice pictures" to a real design decision:

- โŒ **Neon, high-saturation "gamer" colours** โ€” senior students read these as childish and over-stimulating.
- โŒ **Leaderboards and confetti badges** โ€” competition raises stress; StudyStreak is about *your own* steady progress.
- โŒ **Dense, data-heavy dashboards** โ€” clutter is the opposite of calm.

> [!TIP]
> **The coherence test:** pick **one** feeling, then check every colour, font and image against it. If something doesn't support that feeling, it doesn't belong on the board. A mood board that "feels like five different apps" hasn't done its job.

---

## Your turn

You've already built a first draft alongside the video. Now **finish and check it**:

1. Make sure it names your **one feeling** and includes at least **5 images**, **3 colours** (each with its feeling), **2 fonts**, and a few **keywords**.
2. **Coherence check:** test every element against that one feeling โ€” cut anything that doesn't fit.
3. Be ready to **explain your choices** โ€” *why* this colour, font, image. That's exactly what your C4-1 annotations need.
4. **Credit every asset** โ€” add a *Credits* note with the source, creator and licence of each image, font or icon you didn't make yourself.

> [!IMPORTANT]
> **Crediting your assets is compulsory.** Every image, font or icon you didn't create yourself must be credited โ€” *even free ones*. Record the title/source, the creator, and the licence (e.g. CC0, Unsplash, SIL OFL). Using an asset without credit is an academic-integrity breach, the same as using someone's words without a reference. See the **Credits** section at the bottom of this page for the format.

Commit it to GitHub and add it to your printed design pack.

---

## Credits โ€” this page's example board

Crediting assets is compulsory โ€” so here are the credits for the StudyStreak example above. Use this as the format for your own board.

**Photos** โ€” all CC0 1.0 (public domain), found via [Openverse](https://openverse.org):

- "Laptop Apple" โ€” JESHOOTS.com (StockSnap) โ€” [source](https://stocksnap.io/photo/laptop-apple-N6NK9J8V0A)
- "Writing Hand" โ€” Kristin Hardwick (StockSnap) โ€” [source](https://stocksnap.io/photo/writing-hand-2FRRD2PUVA)
- "Tea on the countertop" โ€” freestocks.org (Flickr) โ€” [source](https://www.flickr.com/photos/135396164@N05/34419804081)
- "a cup of coffee, a flower and a laptop" โ€” freestocks.org (Flickr) โ€” [source](https://www.flickr.com/photos/135396164@N05/31512220131)

**Fonts** โ€” [SIL Open Font License](https://openfontlicense.org), via Google Fonts:

- [Nunito](https://fonts.google.com/specimen/Nunito) (headings) ยท [Inter](https://fonts.google.com/specimen/Inter) (body)

---

## See also

- [C4-1 Checkpoint โ€” Your Design Pack](/sd/C04/C4-1%20Checkpoint%20-%20Design%20Pack) โ€” where the mood board fits among the four ideation tools
- [C4 Design Ideas and Evaluation Explained](/sd/C4%20Design%20Ideas%20and%20Evaluation%20Explained) โ€” the C4 walkthrough videos

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